Leadmaster Best Practices In Lead Generation And Lead Management
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content network you can get massive impressions for a fraction of traditional advertising. I’m running a campaign right now that in January had 451,863 impressions and 262 clicks for a total cost of .96. Not a bad deal.
Okay, so now, let’s say you’ve got all your marketing media integrated with response mechanisms. You’ve done your search engine optimization so that you’re getting qualified leads via the internet. You’re in great shape, right? Now you’re only interacting with prospects who are interested in your solution.
But not so fast. What if some of your leads don’t want to buy for 6, 12 or 18 months? It’s easy enough for your sales guys to qualify them to find out when they plan to buy so you can focus your efforts on those who are ready to buy now. But what do you do with lead that need some time on the burner? How do you stay
