Make Your Book Readers Follow the Yellow Brick Road to the End
like a yellow brick road include these 10 elements:
1. Chapter title: The title immediately followed by a subtitle emphasizes and explains its meaning.
2. Brief quote: Following the title are one to two quotes from your speeches or other authorities in your field which support the title.
3. Introduction: Each chapter should begin with 6-8 paragraphs of introduction. The introduction may include a story presenting the chapter’s main principle or underlying thesis. For short books 3 to 4 paragraphs sound great.
4. Opening statement: For example, you could open each chapter with a though provoking question or a starling statistic that show where your audience is now (before reading your book.) Many start with a short story or analogy. Whatever you open with, make sure it’s an attention getter to hook your
