Making Cold Calls Enjoyable … Impossible?
to the cold caller to be continuously rejected. It is actually unethical because you annoy most people you call. It is a huge waste of time and energy. Let me make it clear upfront: I believe in cold calls, provided they are done with integrity and respect for the person being called. Cold calls can be a fast track to getting new business from your target customers, whom you might not easily reach otherwise.
However, to make every cold call meaningful and enjoyable, you will need to change a few things in your approach.
1. Opening
Keep in mind that the first impression you make will be decisive in the outcome of your cold call. People typically form a first impression about you 12-19 seconds from the first verbal or non-verbal (the latter not relevant in cold calls) communication with you. Hence, your opening is crucial!
Some
