Making Cold Calls Enjoyable … Impossible?
Tips:
Don’t sound like a cold caller. First ask for permission (just because people pick up the phone doesn’t mean that it’s a good time for them to speak with you). By doing this, we show respect to the person we are calling. Do as much research as possible on the person or company you want to call. Adjust your pace, voice, and speaking style to the way the person being called speaks (don’t mimic the other person though, just stretch your natural style to get closer and still remain yourself). It will make the person you call feel more comfortable talking to you. 2. Elevator Speech
Early in the conversation your counterpart will want to know which company you are calling from and the purpose of your call. Ideally, you prepare a compelling “elevator speech” which should be as concise and engaging as possible.
An elevator speech is a short
