Making Cold Calls Enjoyable … Impossible?
statement of about 20-30 seconds (typically the time it takes to travel some floors up in an elevator) which should answer the question: “Why should I continue talking with you?”
Some Tips:
Don’t use the words “are you interested in…” Better use “would you be open…” Don’t bore your counterpart with details of your service/product or what your company is all about; instead, say why other people/companies buy your products/services and share this with the person you call. Don’t imply that the person you call has a problem; rather, say that you have helped others solve such problems. Better yet, tell them what benefits others got from buying from you. Make your statement as general as possible and as specific as necessary. 3. About Scripts
Throw away any cold call script you might have – they rarely work. Instead, write down some key
