Making Cold Calls Enjoyable … Impossible?
statements like your opening line and your elevator speech. The opening line you can always use; the elevator speech you most probably will need at some point.
There might be some frequently asked questions in your line of business. Write down some compelling and concise answers so that you can pull them out as needed
Since every person you call is in a unique situation, you need to be highly flexible with your approach. Rather than use a script, learn to become very sensitive and responsive to each situation. Every situation is unique!
4. About Intentions
I often ask sales people in my seminars: “Which outcome would you like to have from this call?” A frequent answer is: “I would like to get a meeting with the person I call.”
This intention leads to a couple of problems:
– You actually limit the
