Making Cold Calls Enjoyable … Impossible?
potential success of your call to getting a meeting; there is always a chance to take it further in the very first call, perhaps even to the point of closing a sale. I know it’s rare but in most cases not impossible.
– Worse than that is, with this intention in mind you consciously or subconsciously push the other party to grant you a meeting. Chances are good that you reap resistance or get meetings that lead nowhere. It becomes a waste of time for both you and the other party.
I find it more useful (and respectful) to set the intention of taking the phone conversation as far as the other party is comfortable to go. That could mean getting permission to send more info, follow up with another call, set a meeting, send a quotation, or even close the deal. I never know before I pick up the phone.
The advantages of this intention is that I
