Making Cold Calls Enjoyable … Impossible?
treated like a cold caller, then don’t behave like a typical one. Be creative, different, perhaps even funny.
Think: “How much does the person being called care about you at the moment you call?” Right, not one bit. So you need to make a compelling case why it would potentially be worth the time of the person being called to talk to you. If you can’t answer this question, better don’t call.
If you want to gain some basic trust from the other party, show that you truly care for their (not your!) outcome. Make it clear that you have no idea if your product or service would be really a good match for them. You call because you want to see if there is an opportunity for adding value to each other.
Conclusion: To make every cold call meaningful, it is crucial that you develop an ideal mindset and use words that don’t make you sound like other
