Master the Art of Appointment Making and Master the Art of Selling
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fact, we’d like to let you know that appointment-making is an art unto itself, an art that requires preparation, focus, and, very often, lots of thick skin!
Your company may already have telemarketing people who make appointments for you. If not, if you’re like the majority of Sales Players who make their own appointments, you can take advantage of the opportunity to combine appointment-making with prospective customer research. The benefit for you is this: The research process gives you an early opportunity to build relationships with key people in prospects’ organizations.
If you aren’t able to set up an appointment during the research process, use direct mail and Email marketing to create interest so the prospective customer will want to meet with you. We recommend that you send a cover letter to let the prospect know you’re interested
