Media studies revision, advertising, jamie oliver

I had a really soar throat when i filmed this so sorry if you can’t understand what I’m saying. If you want me to I will re-film it when my voice is better. I also cannot be sure if what I’m saying is one hundred percent true, i found all the infro from newspapers, biographies and random websites via google. here is a rough script of what I say incase you really can’t hear what I’m saying Jamie Oliver. Celebrity Chef and the public face of Sainsburys. Starring in different adverts for Sainsburys, earnt him an incredible £1.2 million pounds a year, These adverts which gave Sainsburys a healthy £1 billion worth of extra sales in the first two years, this comes to a staggering £200 million in gross profit! One of the most effect adverts he made was the one where Oliver was shown sprinkling nutmeg on spaghetti Bolognese, sales of the spice shot up from 1400 jars a week to over 6000 causing Sainsburys to have to buy an extra two years worth of nutmeg to keep up with the demand.. By 2004 the company had made sixty five adverts with Jamie Oliver. However these advert where also beneficial for rival stores. Such as this advert: Sainsburys chose Oliver because he is a good chef and in the adverts he is seen cooking and showing how to make unique food, his ideas of trying different things started the slogan Try something new today. Which he says at the end of most of his adverts. Oliver is also well known for trying to promote a healthy lifestyle which is partly why his food …
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