Ministry Marketing Video: 9 Reasons Why No One Is Watching
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mistake made here is when you over produce, use too many special effects, make your transitions wacky each time you cut to a new scene or thought.
Nothing will drive a viewer away faster than seeing you enthralled with all the little special effects your I-Movie or Windows editing software provides.
So, keep it simple. Your transitions need to be more natural fades than cubes or 3D effects.
It’s ok to open the video with say, a 3D effect of a door or window, but keep the inside of the video to simple fades or dissolves.
Remember, you want your viewer to be focused on what your are saying, not in your special effects or hyper production.
Reason #9: Incorrect Lighting
This is a basic and obvious fact that they need to be able to see you in the video, and not wonder who is that speaking out of that shadow!