News Update: Steve Jobs Calls Apple iPhone 4 Antenna Problem a “Non Issue”

Apple’s (NASDAQ:AAPL) new iPhone 4, released today, was met with long lines and some controversy. Certain users have reported complaints of reduced wireless network reception when the new phone was held a certain way. The new iPhone 4 design places the antenna in the lower left hand corner of the phone – a place where many happen to hold the phone while making calls. Users have sent emails directly to Steve Jobs who at first curtly responded “Non issue. Just avoid holding it in that way.” Jobs later followed up, likely with some feedback from the internal PR department, with a more thorough explanation: “Gripping any phone will result in some attenuation of its antenna performance, with certain places being worse than others depending on the placement of the antennas. This is a fact of life for every wireless phone. If you ever experience this on your iPhone 4, avoid gripping it in the lower left corner in a way that covers both sides of the black strip in the metal band, or simply use one of many available cases.” This is causing a bit of a stir to many in the iPhone and Apple community. Some new buyers, who spent the better part of several days in line waiting to shell out upwards of 0 for the phone, must now learn to hold it another way or purchase an additional accessory. Interestingly, Apple has for the first time made its own case, called the “bumper”. Good timing.
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