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some brilliant ideas which are transformed into substantial images and words. The content of these banner ads should be minimum and to the point. Good copy writing skills are required in order to create a banner which attracts lot of traffic. Also the caption which is written for the banner ad should be so arousing so that it prompts the people to click and browse the site.
The size of the banner should also be carefully planned. Basically there are various standard sizes which are generally acceptable for designing banners such as 468 x 60 and 728 x 90 size banners which are generally placed at the bottom of the web pages. Another popular banner size which is used by many popular web sites is the 300 x 250. You should also make sure that you are placing your banner ad on the right web site. The banner which is placed on a particular web page should be
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