Online Business: Your Website is Your Office
create a 468×60 table next to your logo or under your menu and use some banner rotation script. In this script you can ad the html code of as many banners as you want and have them shown on your web pages randomly one by one. For example if someone visits your Front page he can see banner1, when he goes to your FAQ page he can see banner2 etc.
-Try to keep your website simple and easy for all visitors. The 80% of the Internet users don’t know how to search and where to click on a website to find what they want. Your website must be easy for 10 years old children and for 70 years old men.
-Use formal language for your content. When someone enters your website is like entering you office. Imagine how you would talk to someone who came to your office for business and you want to make him buy and visit again and again and use exactly the same