Perspective: How it Plays a Key Role in Decision-making!
how they are going to promote the product. They have plenty of reasons why this should be a huge success, but they haven’t tried to look at the product from the potential customers perspective. It is sad to say, but I have seen many examples of where these folks have anywhere from tens of thousands to hundreds of thousands of product on the shelf but still haven’t looked at the product from the potential customers perspective.
My first question to these starry eyed optimists is, “who is the customer for this product.” The usual answer is, “everyone.” If that were true, why does a company like Coca-Cola sell Coke in packages ranging from commercial kegs to liter bottles to six packs to individual containers? The truth is, different segments will require variations of the product, packaging, promotion or distribution. To achieve commercial success with
