Perspective: How it Plays a Key Role in Decision-making!
any product requires specific understanding of what customers want, what benefits matter most to them, what product attributes don’t matter and what they are willing to spend on the product. You have to view the product from their perspective.
Doing unto others as you would have them do unto you cannot be accomplished from your own perspective, but must include the perspective of the other person. Otherwise how would you begin to know how you would like to be treated in a similar situation? Perspective is a wonderful tool to help us in our daily lives, but when it comes to decision-making, it is imperative to include as many perspectives as possible. The more perspectives you can include, the more options you will have and in turn, the greater likelihood of success.
Copyright Bob Cannon/The Cannon Advantage, 2003. All rights reserved.
