Q&A: Freelance writers: can you sell an advertisement slogan, ?
Question by janie: Freelance writers: can you sell an advertisement slogan, ?
television or radio script or a scripted commercial outright to the target company, or even to their advertising agency? Freelance writers can sell their greeting cards, television or drama scripts, etc etc. If yes on freelance commericials, where is a good place to get info? Thanks
Best answer:
Answer by Denise M
You can certainly sell you services as a freelance ad copywriter and write advertising copy for businesses that may appear in print, radio, TV or on a website. That’s one of the functions that advertising agencies provide and a good place to start would be to contact ad agencies who often use freelance ad copyriters. Another possibility is small business owners who need compelling marketing and selling copy but can’t afford – and don’t need – a full time advertising copywriter on staff.
Advertising copy should be emotionally compelling and stir up in the target audience a desire to move closer to buying – or actually buy – depending on the objectives of the ad.
One of the most lucrative – and relatively unknown – ways to make money as an advertising copywriter is writing sales letters. A good sales letter can and will fetch thousands and possibly millions of dollars in sales and even though many ad agency copy writers turn up their nose at sales letters – they are bar none the most effective way to get the biggest bang for your marketing buck. So, business owners in the know are willing to pay a lot for a pro to write a good sales letter.
I offer an ebook called “Secrets of Money-making Sales Letters at http://www.SalesLetterEbook.com
So, generally speaking you don’t go to an ad agency or a business owner and say, “I have this great ad slogan – would you like to buy it?” Instead you say, “I can help you increase your sales by improving your ad copy/brochures/website copy/whatever. Would you like a proposal on what I can do and what I charge?”
All the best,
Denise Michaels
Author, “Testosterone-Free Marketing”
http://www.MentoringwithDenise.com
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