Q&A: When deciding whether or not a movie company should make a sequal do they go by the critics review?

Question by The X Files Marilyn Manson: When deciding whether or not a movie company should make a sequal do they go by the critics review?
Or just the box office performance, if a movie did ok or great at the box office are they less likely to release a sequal if the reviews hated it.

Best answer:

Answer by Dan72
Box Office performance only.

It’s simple mathematics…
if the first film made 5 times the money it cost to make then you can expect similar returns on a sequel. You already have the idea and fan-base so it’s a safer bet to make a profit than the original film.

Perhaps if movie goers took more notice of critics reviews then there would be less pointless cash in sequels made.

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