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answered by a recording in a few seconds! Later, once you’re speaking with a prospect, you will be able to describe these aspects of your offer, or company, much more effectively.)
A “credibility” builder in a recorded message need not take up much time at all. It could be something as short and sweet as “we’ve helped thousands of businesses financing without a bank for 30 years”. (And you’ll note that 5 of these 12 words are actually also a benefit – “by financing without a bank”.) The bottom line regarding “credibility statements” is that they rarely will do much to get a qualified and interested party to transfer to you, so consider their use carefully.
Exception – The issue of “credibility” is ultimately really about believability, And one of the most powerful builders of believability is – a bold Guarantee! If you can work a solid
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