Response Handling For Drtv
you sort out all of the call-handling arrangements well in advance; these arrangements include cost, operating hours and staffing levels.
There are a few points that you will need to look over in order to get the most out of your direct response television ads. The call centre that you choose should generally be external (not in-house) as they would then hopefully have the experience of dealing with DRTV. They should also have the know-how and skill to handle call spikes and complaints.
Having a call centre offshore may help with costs but can lead to poor quality customer service, this isn’t always the case as some offshore customer services do work very well but you need to be aware of the risks that this can bring.
Being aware of costs is a major issue; there are a number of factors that affect cost –
Call volume.
Opening hours.
Languages
