Response Handling For Drtv
flow. Having a poor illogical script can lead to confusion and customer dissatisfaction.
Reporting the performance within the call centre is vital. You will need to know exactly what is working and what is not. This is a great way of getting direct feedback from your potential customers, as you can track volume of calls and how many calls led to a sale. For example if you have a high number of callers asking for more information then it may mean that your advert isn’t clear enough.
Lastly you need to be aware of data protection as there are different privacy laws for each country. In the UK the Data Protection Act is the key bit of legislation that must be followed. If your customers are in the European Economic Area then it is their right that you must tell them.
Michael writes about business response handling and how to get the very best out of it for your company.
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