Sales Scripts That Work Are Scripts That Pique Interest and Get Prospects Racing To You For Help
Sales Scripts That Work Are Scripts That Pique Interest and Get Prospects Racing To You For Help
Many entrepreneurs and sales people feel that if you are just helpful to prospects they will see the value in using your product or service. They figure that when you just keep answering questions the prospect will surely see that you are different from everyone else and feel compelled to use what you have to offer. You will certainly be viewed as different; you will be viewed as a free information service.
Just consider for a moment the search engine of Google. Google gives 100’s of millions of people the ability to find information yet most people buy NOTHING from them directly. Unless you plan on selling ads on your phone calls, I would invite you to consider that being helpful is not the best way to convert a prospect into a customer.
It’s really not your fault. Most sales conversion courses treat sales like a game, or promise
you a “miracle script” of conversion. Your livelihood isn’t a game. I certainly wouldn’t want you counting on a miracle to get sale either. To transform your sales scripts into something that you can count on daily, I would invite you to consider the following:
Stop Selling – Sales scripts that attempt to “sell” anything will fail miserably. People are sold to daily through commercials, billboards, the radio and more and they are tired of it. When you get on the phone, understand you aren’t selling anything, you are merely finding a match for your product/service with a certain number of prospects.
Pique Your Prospects Interest – When you stop selling, you will have the opportunity to get help your prospects through questions. By asking questions that carefully reveal how they could save time, money, or both they will start
asking you how it can be done. By the time your prospects are trying to get information from you about your specific offering you can carefully lead them to the sale.
Make It Easy – This is the last step and sadly one of the most challenging for people to master. They have prepared the prospect, piqued their interest, and then they don’t share with them the next step! Your next step might be to have an in-office appointment to get the paper work signed. That would be fine, just tell the prospect. If the next step is for the prospect to get their credit card out on the phone, tell them that too. Make it easy on your prospect to take the last step.
There isn’t magic to sales scripts that work. It isn’t a game or a miracle when they work, it just means that you have allowed yourself to stop selling, you have piqued your prospects interest, and you
made it easy for them to take action. Follow these simple 3 items on each call and watch your sales soar.
Discover the mindset, strategy and 67 different interest piquing questions to ask on your next call with my free video powered sales conversion course – www.QuestionsThatSell.com
Todd Bates is a national Marketing and Business coach. Through his programs, such as Todd Bates Systems, he shares innovative systems to help businesses owners and sales professionals dramatically grow their sales.
His systems cover a broad base from sales conversion to marketing on a budget. The strategies that he shares have enabled him to net over 1 million dollars a year since the age of 24.
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