Scripting, Production, And A Talented Voiceover Will Make Your Radio Promo Memorable
imaging essentially consists of sales messages because it is supposed to sell your station’s brand image and encourage people to continue listening. People will come to associate imaging with your station, so you have to be sure that it is innovative and memorable. Ultimately, imaging serves to build and reinforce your station’s branding, so make sure that it has the power to get into the hearts and minds of your listeners.
Make your radio station stand out from the competition by assembling a production team to inject creativity and life into your station’s imaging. A great script and a professional voice over talent can help you create radio imaging that is original and unique.
Although you may fall in love with your new imaging, don’t make the mistake of using it over and over until it causes listener burnout. Keep things fresh by setting up an
