Selling: 7 Tips To Make Your Sales Efforts Pay Off

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benefits and value.  So stop selling and you will sell more.

Do Have A Sales System. This doesn’t mean a series of silly questions, pre-conceived notions and a cookie cutter script.  It does mean a process or series of steps, to move prospects from initial point of contact (lead) to paying customer – consistently and efficiently.  Most sales require multiple contacts – via phone, mail, email, meetings or presentations – before closing the sale.  Your system will vary based on your business and the services you offer, but every sales person (or business) needs a system.

Do Be Persistent. I read somewhere that most sales people give up after one or two follow-up calls – but most sales occur after seven or eight contacts.  Notice the obvious gap?  Persistence doesn’t mean hound your prospects.  You should follow up

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