Selling Online, Selling Offline — What’s the Difference?
the problems of one-way communication, impersonality, and lack of trust.
All you have to do is put yourself in the position of your site visitor, articulate their specific issues or problems, and gently offer solutions that they can choose without feeling as if they are being “sold.”
Here are some simple ways you can warm up your site so you get as close as you can to a natural two-way dialogue:
* Remember the “Written Word” module from the Self-Study Program?
Beware of over-using “I” or “We” on your home page or at the beginning of your written message.
For example, rather than immediately pushing your product as the first thing visitors see on your home page, use language that addresses problems you know you can solve.
State those problems, and you’ll find that your
