Selling Online, Selling Offline — What’s the Difference?
visitors are drawn more deeply into your site.
* Create a clear path through your site that lets visitors make their own decisions about what’s best for them.
* Give your visitors a taste of your solutions so they can feel that you can actually solve their problems or issues. Downloads, “test drives” and other “free samples” give visitors the live experience of your solution and make them feel more comfortable with it.
* Last, and maybe most importantly: I’m always surprised by how few website owners seem to actually want to communicate with the potential customers who visit their website. But…have you ever gone to a site to order a product or service and ended up calling the toll-free number instead? Have you ever thought about why you did that? Maybe it was because you could ask questions of the live person who took
