Selling Tips From George Foreman
Selling Tips From George Foreman
Hi Guys,
I’m back from my little break. It’s wonderful how a change of scenery gets you fired up and ready to dive back in. Like I am with my free ebay selling site. If you seem to be stuck, not making what you reckon you should be then take 5, whether it’s 5 minutes or 5 months.
Alternatively, you could try to be more like George Foreman.
Not to say you should go around punching people until they drop their wallets of course! Let me explain.
Recently George Foreman appeared on a breakfast show here in Oz. He was a really nice guy, sharper than you’d expect from someone who took punches for a living. But it’s what he does for a
living now that interests me most.
When you go on a breakfast show, it’s usually because of your celebrity status, your charity work, your ground-breaking research or whatever. Most people understand that they haven’t been invited to plug whatever they’re selling. (In this case George’s grills). But this time the host made a casual remark about George’s products, something along the lines of how well they’ve sold. And then he went and asked for more information about the grills, how good they were.
Man, I’ve never seen anything like it.
George swung into action and I can’t possibly overstate the word action. He sure as hell didn’t need to be asked twice!
He turned and faced the camera. He looked the viewers right in the eye and launched into his perfectly practiced, proven million dollar
sales presentation. He hit us with benefits and reasons to buy his stuff until the host called an end to the segment. I bet he could have sat there for an hour. I bet he sold quite a few grills in those 30 seconds.
The point is this:
I don’t know if George Foreman actually knows anything about selling, as such. I don’t know who came up with his presentation, and I can only assume that it works better than I can imagine.
All I know is that George HAS the presentation. He has the tool at his disposal, ready at a moment’s notice. He can flick a switch in his mind, start a script he knows perfectly and all of a sudden people get out their credit cards. The point is that anyone can have the same thing. If you can develop something like this, or have it doen for you, then you just point it at a TV camera, webcam, radio
mike or sales letter and money will start coming in!
No ’winging it’, no being creative, no reason at all to mess with a winning formula. Dan Kennedy is always at about the same position in his speeches at any given point in time. It’s a formula which works, it works for someone who must be missing a few brain cells, why not you?
Brian Cassingena is a marketing consultant, copywriter, eBay SuperSeller, speaker, author, check out The Radical eBay Letter Blog
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