Seven Tips For Small Business Branding
Seven Tips For Small Business Branding
Seven tips for small business branding
Big companies know how to launch, build, and maintain their brands. Small businesses? Not so much. Small business owners know they need to grow their business, but without an in-house “Global Brand Management and International Marketing Communications Department” they tend to be iffy on the details of how to actually do it.
The following tips have been compiled after several years of literally repeating the same things over and over again to the small and mid-sized business that have made up the core of Plumbline’s client list.
1. You have a brand personality whether you create it or not.
A brand is not a logo. Its a feeling. It’s what the customer actually feels or thinks of when he or she hears your name. So you better take some time to figure out how you want your customers to feel about you.
