Seven Tips For Small Business Branding
The minute you launch your product or business you will start eliciting a response from people. How they perceive you (premium, value, technical, friendly, old, young, etc.) will shape your future. To make things worse (or better), it happens almost instantly on the Web.
Send some time, before you even create a business card, to think, really think about who you are as a brand and who the people are that make up your target audience. Then craft every piece of communication material around that.
2. Know where you want to take your brand.
?You need a plan. Lucky for you, this plan is not a drag to create. You simply need to have a good idea of how far you want to take your brand in the future and write it down. Commit to your vision. You may be a local coffee shop now, but a few years from now there may be some crazy trend toward Italian-style hot beverages made
