Seven Tips For Small Business Branding
length of time.
If you are selling a Cadillac, you should speak in a way that Cadillac customers will understand. Don’t try to sell them a Cadi using the voice used to sell a Scion. They just won’t hear you.
4. Make your audience respond in the way you want.
First, identify what you want the response to be, then craft your message around that.
You can make your audience respond through the use of visuals that tell your story or deliver on your core message. In packaging, it is often said that the package design is the first experience the customer has with the product contained inside. So through two dimensional graphics on a three dimensional product, we can actually communicate flavor and taste – eliciting a response like “mmmm doughnuts” for example. You can also make people respond by connecting to them with images that they are already tuned
