Seven Tips For Small Business Branding
in to. That’s why beautiful, scantly-clad women sell a lot of beer. Both on TV and in the bar.
Just remember to keep it appropriate. A scanty clad biker dude will probably not help you sell pantyhose. Then again, maybe it will.
5. Control your message.
?You are in control of what you say. You can control the message your brand delivers. However you cannot control what is said about you. Unless your in the movies or politics apparently.
Be very very careful to consider all of the points of contact between your brand and your audience. All messages should be delivered in the same voice. Everyone who works for you should be treated like representative of your company. You know where they do this very well? Disneyland. Every where you go, and every one you interface with–the guy running the Matterhorn, the garbage sweeper, or Mickey Mouse
