Seven Tips For Small Business Branding
himself– are all working off the same script all the time.
Your brand should be treated the same way. Your receptionist, your stock people, your engineer, should all know the brand story forward and backward and be able to represent (sell) your brand to anyone, at any time just as well as your actual sales team does. Build your brand inside as well as out.
6. Show what’s special about your brand.
What makes BMW different than Audi? or The Gap different from JCrew? It doesn’t matter if you are a landscaper or a lawyer, if you want to stand out form the crowd, you have to show what makes you unique.
However what you think might be your single, most-defining feature probably isn’t. More specifically it’s probably the same single, most-defining feature that everyone else is pushing. And really, do we need another piece of software to increase ROI
