Seven Tips For Small Business Branding
and CRM PDQ ASAP? Can the world really take another Amazon.com? Do we need the “E-Bay of medical supplies”? If I had a dime for every time I’ve heard a client describe their business as the “perfect one-stop solution for blank” or as the “gold-standard provider of blank for the blank industry” I’d be on the beach of the island I’d be able to buy.
So how will you define yourself? The good news is that once you arrive at that answer the rest will be pretty easy. Or at least fun.
7. Be who you are
Be true to yourself and your customers. Don’t oversell or try to do to much. And once you have defined your brand personality, stick with it. If you are the value leader, then be the value leader. If you want to move from being the value leader to a high-end player, my advice is to launch a separate brand – think Old Navy vs. Banana Republic. Once
