Should you Use Sales Letters Before you Cold Call
salesperson.
Do you really want to be associated with something that brings up painful memories of sales pressure? Better to break out of that negative salesperson stereotype entirely, and offer something new.
2. People just don’t read sales letters all that much
The hope is that potential clients have seen your sales letter before you call. From among all the other letters that arrived on their desk that day, you hope they’ve read yours (which is unlikely), and remembered it (even more unlikely).
The idea is that when you call, they already know what the call is about.
However almost no one reads sales letters. If they do, they remember them only vaguely.
3. Cold calling conversations are harder to initiate
Most people take it for granted that
