Should you Use Sales Letters Before you Cold Call
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This is exactly what we’re trying to avoid in the new cold calling mindset. We want to talk about how to solve their problems first, not about what we’re selling.
Isn’t it true that sales letters, brochures, and e-mails focus entirely on your company and your product or service, rather than on solving a particular client’s specific, individual problems? It’s essentially just an advertisement that you’re referring to. Moreover, you’ve lost the opportunity to be seen by your potential client now as a problem solver.
You’re just another salesperson who’s only interested in making a sale.
So what do we do?
Suppose your marketing manager sent out several letters or e-mails and you need to follow up. How would you open that conversation? By simply making your cold call
