Should you Use Sales Letters Before you Cold Call
without mentioning the letter. Just because your company sent out the letters or e-mails doesn’t mean you have to refer to them. In most cases, the letters are only going to hurt you, not help you.
Basically, if you have to follow up on a sales letter, then treat the cold call as usual and don’t refer to the letter at all. You’ll find that you won’t be tagged with the “telemarketer” stigma, and you avoid being pulled into the numbers game. At the end of the day, you’ll feel much more satisfied with your cold calling approach. You’ll be able to continue moving forward, firmly anchored in the new cold calling mindset.
Ari Galper, founder of Unlock The Game, makes cold calling painless and simple. Learn his free cold calling secrets even the sales gurus don’t know. To receive your 10 free audio mini-lessons visit www.UnlockTheGame.com
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