Smart Sales Part I Understanding Clients’ Shopping Schemas And Scripts
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personnel, poor sales support services etc. Once a negative schema is formed about your business establishment, the results will be worse than not having a sale. Many businesses fail not because they don’t have enough advertisements or sales, but rather they have instilled the wrong schemas in the minds of their potential clients. And these schemas prevent new clients from coming to the business establishments, and old clients from returning. So there might be no new and repeat sales. It might even eventually lead to non-enquiries which usually has the potential for sales.
What to do?
Instilling a wrong schema in the mind of a potential client is worse than not closing sales. When you don’t close a sale now, there is still a chance that you might close a sale with the same client in the future if he returns to your establishment. So what are the positive schema
