– Startups – Hosain Rahman of Jawbone – TWiST #229

0:00-2:00 Welcome everyone. Today I’m here with Hosain Rahman, CEO and co-founder of Jawbone. 2:00-3:30 If you’re a fan of TWiST, join the 200 other biggest supporters and join the TWiST List at backchannel.co 3 Huge thanks to our sponsor friends at MailChimp for their support of the show. Everyone give them some love by tweeting a thank you to @MailChimp. 6:00-8:00 Hosain, when did you start the company and why? 8:00-10:15 Why are core technology and licensing businesses hard? 12:15-13:00 Did the product you made for the military work? 13:00-14:30 How much did you spend on patents in the early days? 14:30-15:00 Give me the names of startups who have failed who had money in the bank? It doesn’t usually happen. 15:30-18:00 Who was the first person to get packaging right? 19:00-20:00 When did you release the first headset? 20:00-22:45 How important are people like Walt Mossberg (@waltmossberg) and Steve Jobs when you’re a hardware product company? 23:15-24:15 Does it take the decade plus you’ve been at this to see real success with a product? 24:15-26:00 Thank you to our friends at Sourcebits, pioneer in design-led engineering. Everyone thank them @sourcebits. 26:00-28:00 Let’s talk about UP, a device that you wrap around your wrist. What’s the core function? 29:00-30:30 Jason explains his findings after using various sleep tracking and fitness devices. 31:15-33:30 Do you feel that the work you’re doing with UP is more important than what you did with your other devices …