Telemarketing: Preparations and Follow up

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years ends, because this the period of time when the most of the investment purchases are made. Third step is to prepare a sales script which is simple, effective and powerful. Successful script would include the best ways to greet, build rapport, investigate, present and handle objections.

If after all the preparation for cold-calling, making calls still seems painful; here are steps which would help in making successful calls:

1. Since a call is person-to-person so a caller should personalize the call to each prospect. Despite the unique personal nature of the medium telemarketing calls tend to be impersonal. By using different responses within telemarketing calling scripts organizations

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