Telemarketing: Preparations and Follow up

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can personalize each call and make it effective.

2. Develop or improve your phone style before making any calls by using tape recorder, a mirror, or through a sales journal of incoming and outgoing phone scripts. As you practice and participate in real phone experiences, you will master the art of cold-calling.

3. Creating familiarity around you by using family photos, motivational quotes, and testimonials will help in overcoming difficulties and will get you in a positive, enthusiastic mood.

4. It is always advisable to watch the tone of voice which should be ideally warm but professional and straight to the point. Positive voice tone helps in building rapport with the prospect.

At this point it is very important to keep in mind that initial cold call will not always result in a sale, or even in an appointment for sales

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