The Creative Athlete: Winning at Any Age
credentials or rhetoric. But maybe it should be.
I give you the “Creative Athlete.” A bit of an eye-roller, I know. But before the haters crawl out from under their Macs, here me out…
The Creative Athlete gets her best ideas not in the shower but in the gym. She likens nailing a tag line to hitting a three-pointer. The Creative Athlete wants to score points. She is part of a team that plays to win. She gets off on winning. And the quickest way for the Creative Athlete to become successful is by helping her clients become successful. She is excited by ideas that sell. They are plays that work.
Do we not compete for business? It’s called a “pitch” for a reason. These are tournaments. Each agency fields a “team” and goes up against their competitive set. Recall the storied rivalry of DDB and Leo Burnett. A true cross-town classic. More recent has been the
