The Creative Athlete: Winning at Any Age
domination of CP&B. Are they not like a Florida farm team that came out of nowhere, stunning the pride of New York and schooling the best in the west?
And what about “underdogs” and “dark horses?” My agency was one. When we got here, the local press called Euro RSCG Chicago a corpse. Now not so much. The boo-birds gave us fire, something to prove. We came back from extinction by competing and losing and eventually winning -first in the minor leagues (with small projects) and then in the bigs, adding Anheuser Busch, Barton Brands, Circuit City, and Valspar to our roster.
I like to ask prospective clients to imagine their brands as football teams. Are you the Fighting Irish or Fresno State? What are your colors? What is your mascot? Do you even have one? Questions like that. As creative partners we can help them field a better team. By improving their jerseys,
