The Creative Athlete: Winning at Any Age
giving them a fight song, creating a fan base. When we kick off a new campaign the game begins. By the 4th quarter we better have results.
As I said in the previous post, I’m a big believer in the axiom: ‘Use it or lose it.’ Working out our creative muscles is key to staying healthy. A writer writes. Books, scripts, poems, blogs. Not just copy. I also recommend every copywriter read as much as she can, and not just copy. Books, scripts, poems, blogs. Take part in your culture’s conversation. It never stops. And neither should you. Art directors pick up a paintbrush or camera. And you’d better know your way around photo shop.
Sports metaphors are nothing new. But keeping the head and body in shape in order to excel in the ad game is. It’s a youthful approach to our business that diffuses political correctness, allowing talent to shine no matter its color or sex.
