The Myths about Sales
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little more about the mystique of the old “numbers game” and why most people who sell still think it’s the only way to go.
The whole idea of the old numbers game is that if you spend enough time “dialing for dollars” you’re bound to make the occasional sale.
Then, when you do make a sale, you believe even more that the number of calls you make is the secret of success — the more you call, the more sales you’ll make. Everybody assumes that because the old numbers game works once in a while, it’s the way to go.
In fact, almost every sales manager in corporate America uses the numbers game to measure their salespeople’s success.
So if you’re a sales manager or work for a sales manager, this article may come as a real shock.
The wakeup call here is that it isn’t about how many sales you’re making with the numbers game, but
