The Myths about Sales
Page : 1 2 3 4 5 6 7 8 9 10ALL
after initial conversations because they decided they wanted to talk about making a change.
“So I’m doing fewer calls, but my results are better,” she said. “I’m finding that the Mindset language like ‘That’s not a problem’ is really important because it lets the other person feel I’m not trying to control the conversation.”
She concluded, “The Unlock The Game approach is definitely a more rational use of my time. The old approach is to pursue everyone because everyone’s a potential buyer. So if you do this many calls, this many appointments, this many bookings, it’ll turn into this many sales.
“And when it came to chasing and following up, I used to really try to pressure people. Now, if I know we aren’t a good fit, I don’t have to pursue them. I know when to walk away without feeling guilty. The old way was the ‘quick kill’ method versus the
