The Myths about Sales

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example, the vice president of a major computer manufacturer not only returned his call but also referred him to the person responsible for overseeing the corporation’s print services.

So the Mindset is helping Harold to create long-term relationships.

Numbers Game vs. the New Mindset

Here are some of the ways that the Unlock The Game Mindset solves the problems caused by the old numbers game:

Old Numbers Game Vs New Selling Mindset

1. “Burning through calls” involves huge investments of time and energy to achieve a few “successes.”
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When you focus on quality rather than quantity, every call is a chance to learn your prospect’s truth. So your calls are more thoughtful and efficient.

2. Numbers-game scripts “talk at” prospects and lead to rejection in all but a tiny percentage of calls.
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