The Myths about Sales
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/>Starting calls with a focused problem statement makes it easy to create two-way dialogue.
3. Prospects know that they’re just a phone number to you and that you’re not interested in engaging them on a human level.
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Your attentiveness to your prospects’ concerns makes a real human connection possible.
4. The only goal is to move the sale forward, or to get a quick no so you can move on to the next call.
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The goal is to learn the truth and explore there’s a fit between your solution and your prospect’s problem or concern.
5. The numbers game can leave you feeling dissatisfied, frustrated, and rejected.
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When you’ve learned the truth, whether the answer is a yes or a no, rejection is impossible.
The mystique of the old numbers game is that you’re bound to “hit” once in a while. But people who sell
