The Principles of Persuasion to Get What You Want in Life
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response. The pause was critical because it encouraged the customer to make a public commitment. This principle also worked well for my clients in the insurance industry.
Have you ever wondered why is it difficult for a person to leave a cult? That’s because cult members are unconsciously trying to justify their earlier assurance to their families and friends that no one is ordering them around and that they had chosen to do what they did.” With such public commitment or declaration, getting out can make these cult members feel really guilty.
In a coaching scenario, if a coach can create a situation in which his client or group makes an active verbal or written commitment, particularly if this is done in public, the chances of compliance shoot up dramatically. In reality, the magic of written goals derives its power from the client’s desire to
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