The Principles of Persuasion to Get What You Want in Life
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be consistent. A second way to use the Principle of Consistency to persuade is for the coach to frame his request as related to a commitment his client has made earlier on. For instance, “I know how committed you are to your family. The diligent application of the time management tools we are talking about will free you up for more quality family time, don’t you agree?”
Principle #4: PRINCIPLE OF LIKING
This principle states that people prefer to say yes to individuals they know and like.
The Master Persuader will always emphasize certain factors and/or attributes to increase their overall attractiveness and subsequent effectiveness. He will always use the following factors:
A) Physical Attractiveness
Majority of the population form conclusions about people within the first four minutes they meet. Research has
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