The Principles of Persuasion to Get What You Want in Life

Published September 27, 2010 | By Bman

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shown that 93% of the time we are judged based on first impression and the remaining 7% is based on our real abilities.

This means that sales professionals such as insurance, real estate agents with good dress sense are perceived as physically attractive and therefore more likely to influence more prospects to use their services.

Physical attractiveness also gives the impression of intelligence and kindness. As a result, attractive sales professionals and motivational speakers are more persuasive both in terms of changing others’ attitudes towards the business and getting what they request.

B) Similarity
We like people who are like ourselves and are therefore more willing to say yes to their requests, often without much critical consideration.

C) Praise
Sincere and lavish compliments almost certainly enhances

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